Other Copywriting
Just like snowflakes, no two companies are identical — so their branding strategies should always be unique and tailored to their business needs. I delve into each branding challenge like it's a (really fun) game of chess.
When Cost Plus World Market was ready to relaunch their completely overhauled and basically rebranded website, it was my job (among other things) to create the core message for this VERY major and costly endeavor. I used the tagline "What will you discover?" in several incarnations for various marketing uses. This was an effective choice, as it was compelling to customers who already knew us, as well as piqued the curiosity of those, who did not know us in the new markets we were seeking out.
When Cost Plus World Market was ready to relaunch their completely overhauled and basically rebranded website, it was my job (among other things) to create the core message for this VERY major and costly endeavor. I used the tagline "What will you discover?" in several incarnations for various marketing uses. This was an effective choice, as it was compelling to customers who already knew us, as well as piqued the curiosity of those, who did not know us in the new markets we were seeking out.