DoorDash
Sr. Copywriter (contract) | Oct. 2021–April 2025, San Francisco
I supported the in-house Brand & Creative team across Consumer, Merchant (B2B), and Dasher verticals. I also contributed to DashMart, DashPass, and Caviar creative. My main focus was the Dasher (delivery driver) side of the business. I was the sole copywriter for this workstream, partnering with the large Dasher team. I worked on large integrated campaigns to small partner initiatives, and everything in between. I wrote and edited hundreds of assets per year.
Check out a few live landing page examples:
Dasher Store | Dasher Safety | App Store - Dasher app | DoorDash Crimson Debit Card
 DashersApp Store: First several cards shown for the DoorDash Dasher app. |  DashersTo celebrate DoorDash's 10th anniversary, CEO Tony Xu recorded a message sent to a number of Dasher via email to gift them a cash bonus as a special thanks for their ongoing efforts. |  DashersEmail: Introducing Dashers to the DasherDirect Visa Debit Card they may use to receive their earnings. |
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 DashersWeb ad copy examples |  DashersLanding page: The "Paint the Town Red" campaign gives Dashers free delivery bags from a "Dash Thru" truck stationed in various spots each day in NYC. |  DashersPrint pamphlet: Part of the 'welcome to dashing' materials sent to new Dashers after sign-up. |
 DashersApple App Store copy (first few cards) for the DoorDash Dasher app. |  DasherHeader lock-up: Dashers receive a newsletter twice per month, filled with news, updates, deals, and more. |  DashersBadge incentive gamification program. |
 DashersBlog: The article featured the winner of a Dasher screenwriting competition, whose script was promoted as a short film produced by DoorDash. |  Consumer - DashPassASSC x DashPass Collab email. |  Consumer (Caviar)Caviar homepage carousel: Launch of the Nationwide Shipping campaign |
 MerchantsEmail: This campaign was created to reassure Merchants that they can still provide their special touch for neighborhood customers via DoorDash. |
Campaign example: Dasher Rewards
The Dasher Rewards loyalty program was created to incentivize and celebrate Dashers who do high-quality work. It uses tiers (silver, gold, and platinum) that offer rewards they can reach for, to ensure they feel valued.