World Market
Copy Chief (contract) | 2015–2016, Alameda, CA
Oversaw all marketing copy, from website to email to print and campaigns. Managed all copywriters and proofreaders (up to 16 people).
Sr. Copywriter (full-time) | 2009–2013, Oakland, CA
Concepted/wrote/edited copy for Web (product copy, editorial content, SEO, UX, display ads, etc.), newspaper and magazine print ads, email, broadcast, store signing and packaging, customer loyalty, social media, plus major integrated campaigns. Managed a team of freelance and full-time copywriters; hiring and training. Authored an extensive Web product copy style guide and an email style guide. Responsible for ensuring all departments were aligned in voice and messaging, and all copy output was consistently high quality and on brand.
Check out a few live web page examples:
About Us | World Market Rewards | In-store pickup | Inspiration
 O Magazine Ad |  Martha Stewart Living Magazine Ad |  Out of home: Discover campaign |
|---|---|---|
 Fall Homepage |  Spring Online Catalog |  Summer Online Catalog |
 Spring Online Catalog |  Holiday Online Catalog |  Web Content: Recipe |
 Web Content: Ways to Wear a Scarf (interactive) |  Web Content: Beers of the World (interactive) |  Store Signage |
 Store Product Tag |