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Stitch Fix
Sr. UX Content Designer & Marketing Copywriter (contract) | May 2018–Oct. 2021, San Francisco
As Stitch Fix's only UX writer, I owned all UX and web/app copy, partnering with cross-functional teams to develop content strategy and evolve the product experience to drive adoption, engagement and retention. I also worked on Product Marketing Copy across Women, Men, and Kids verticals.
See a Stitch Fix UX Content Design case study here
Check out a few live landing page examples:
Social Impact | Plus Size SEO | Jeans SEO
 Men's homepage test |  Women's homepage |  Style Quiz landing page |
|---|---|---|
 User signed up without taking style quiz |  In-app notification pop-up |  Celebrity style collab |
 Post checkout landing page + in-app notification and banner |  Payments page fear mitigation module |  Post checkout messaging |
 Post checkout offer (Live Styling service) |  Email: Last chance to preview order |  Gift card web page |
 SEO web page |  Social impact web page: Equity |
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